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We all hear so much in the media about the Internet and email marketing. But does it really work? In a recent survey conducted by Allied Health, the majority of respondents indicated that their preferred method to advertise would be the marketing of monthly specials and a listing of their spa on an online spa directory.

The key in both of these is to make sure your audience sees the ad. With so much junk email out there, it will do no good to simply e-blast 1,000,000 people who are not going to read your email anyway. If you want email marketing to work, we have designed a program where the Spa can target 5,000 to 20,000 new potential consumers in their area. The difference in the AHA system is that we only email specials and offers to consumers that have opted in to the program and have stated an interest in receiving advertising. Because the cost is so low and the effect so immediate, a business can launch a new service or a special at the last minute and test market it to determine a response rate. The base rate for email marketing is $12.00 per 1,000 subscribers (minimum charge $275). This means that you can send a holiday special to your surrounding area for just over 1 penny per recipient. Even with only one or two new customers, this service has more than paid for itself.

For just $12.00 Per 1,000 -mails sent you can market to your city or $15.00 with pictures. with a minimum of $275.00.